Company News

Witnessed by outstanding distributors and friends from the media, numerous celebrities including Li Xiang and Liu Yan signed brand endorsement contracts with Xinxi Co., Ltd.

From being the“Queen of variety shows” at Mango TV for a decade to stepping straight into the business world — today she is also a producer, program creator and company president. This is the real Li Xiang. Her positive, passionate and resilient attitude toward work, her outlook on life, and the way she has stayed as youthful as ever past forty perfectly align with the mission of the Xinxi brand of“Creating a High-Quality Life”. As for Liu Yan — a former host at Guangdong Television who has won wide fan support through her programs and on screen — this partnership is, at its heart, a meeting of kindred craftsmen. Now that they have joined hands, Li Xiang and Liu Yan will carry the spirit of craftsmanship forward with the Xinxi brand, down to every detail.

Living standards have risen remarkably. People today are no longer content with simply meeting basic needs; they increasingly pursue a high-quality life, thinking about how to become healthier while living comfortably, in pursuit of a better standard of living. With this mindset, people have begun to focus on the quality of their diet, gradually seeking natural and healthier foods — and Xinxi fits perfectly into this lifestyle. As the market sets extremely strict requirements for celebrity endorsements, and any personal misstep could cut an entertainment career short, Ms. Liu Yan and Ms. Li Xiang acted with great caution before signing. They studied Xinxi in detail beforehand and personally tried its products. The two sides stayed in contact for a long time, and the products were repeatedly tested and compared, ultimately winning the full approval of Ms. Liu Yan and Ms. Li Xiang.

This endorsement signing ceremony is both a review of the Xinxi brand's history and a hopeful vision of its future. An outstanding corporate culture, advanced management philosophy, the relentless pursuit of flawless quality and a service commitment that exceeds expectations have shaped the uniquely appealing Xinxi Co., Ltd. brand. This will be an entirely new starting point. In the face of upcoming opportunities and challenges, Xinxi will continue to innovate and develop, advancing toward standardization, group-scale operations and internationalization!Striving to build a world-class professional brand for skincare and body shaping!